No high fructose corn syrup. Soft and delicious bread the whole family will love Bimbo bread (pronounced Beembo) has been bringing families together for four generations. A family-owned business since 1945, Bimbo relies on its own family recipe to make sure that moms, dads and kids can get the delicious taste and soft texture of bimbo soft wheat bread. Packed with goodness, baked with love. Bimbo soft wheat family bread is good nutrition at a great price. Also it’s soft, yet firm enough to hold up to peanut butter!