Since 1909. Whole grain goodness. Whole Grain Benefits: Baked with your health in mind. A hearty, flavorful taste experience! Great sandwiches start with great bread! Soft hearty slices - big hearty taste! A Chicago tradition since 1909, S. Rosen's has a proud reputation for baking the finest, great tasting breads. S. Rosen's Whole Wheat Bread is baked using 100% whole wheat, bringing you all the benefits of whole grains and contains no artificial colors or flavors, no hydrogenated oils, no cholesterol. This old-fashioned, healthy loaf combines grains and honey for - A truly healthy and delicious way to make your sandwich special. - Sam Rosen. No artificial colors. BCTGM: Bakery Confectionery Tobacco Workers & Grain Millers union made. AFL CIO CLC.