New! Ridges 2X as deep. Guaranteed fresh until printed date. Questions or Comments? 1-800-352-4477. Guaranteed fresh until printed date or this snack's on us. Weekdays 9:00am to 4:30pm Central Time. Visit our website at fritolay.com. Our ridges are like perfect little grill lines. And our BBQ is like, well, perfection. Want even more flavor? Try our extra tangy Ruffles Deep Ridged Classic Hot Wing flavored potato chips. Facebook: Find us on: facebook.com/ruffles. Twice as deep as regular ridged potato chips.