Rocky Road Collection. Scooping since 1928. Fresh milk & cream from cows. Not treated with the growth hormone rBST (No significant difference has been shown between milk form rBST treated and non-rBST treated cows). Dig in! In 1929, William Dreyer & Joseph Edy changed the ice cream world as we know it and created one of the first ever ice creams with mix-ins: rocky road. Today we honor that classic with a new collection designed to send you on an indulgent journey, full of flavor and texture. Cookie Cobblestone. All of your favorite childhood goodies at the tip of your spoon? Yep! Our twist on S'mores is made with chocolate sandwich cookies, gooey swirls of marshmallows, chunks of glorious cookie dough all surrounded by rich chocolate ice cream. Campfires will never be the same.