Vanilla With other natural flavors. Chocolate flavored chips. Contains bioengineered food ingredients. Made with fun. Premium. Le Mars, Iowa. What you see is what you'll love. So grab a spoon, dig in and see for yourself. Every bite is fun by the bowlful. Years & years with bunny ears. Since 1913. bluebunny.com. We welcome your questions or comments. Call us weekdays 8 am to 5 pm CST. Chocolaty chips in premium vanilla flavored ice cream. Fun by the Bowlful. On Trend Flavors and Proven Varieties. Give in to the Bunny