The sweet life is no sweat for Sugar Bear, especially after a bowl of Golden Crisp breakfast cereal. Take a lesson from him: Keep it cool, and keep it crunchy. Golden Crisp cereal is the perfect addition to make an easy kids breakfast, snack or after school pick-me-up. Just one bite of this tasty, tempting puffed wheat cereal and you won't be able to get enough! This delicious breakfast cereal is great for both adults and kids. Enjoy with milk or pack a bag for a work snack, school lunchbox.