We craft every delicious, crumbly, melt-in your-mouth batch of Chips Deluxe cookies right here in the Hollow Tree with loads of sweet chocolate chips and M&M'S Milk Chocolate candies. Then we bake them to irresistible perfection in the Keebler magic oven. In fact, every Keebler cookie is Made with Magic, Loved by Families. - Ernie.