First Ingredients Whole GrainA whole grain food is made by using all three parts of the grain. All General Mills Big G cereals contain more whole grain than any other single ingredient. General Mills is on a journey to always make our cereals better.How?Being ResponsibleWe have committed to sustainably source 100% of our cereal boxes by 2020.Giving BackSince 1996, our cereals have give more than $175 million to America's schools through Box Tops for Education™.That's WhySuperman Cereal has• no artificial flavors or colors from artificial sources• no high fructose corn syrup• whole grain as our first ingredient 14g whole grain per serving. At least 48g recommended daily. No Colors from Artificial Sources No Artificial Flavors No High Fructose Corn Syrup