Get more for less [(vs leading brands){avg price per oz basis}]. Enriched with sea kelp extract & vitamin E. Transform your spirits with White Rain Ocean Mist Shampoo. This gentle formula, as sparkling clear as the blue ocean, combines a fresh sea fragrance with pure and natural ingredients designed to improve hair's texture and shine. Its unique blend of vitamins, sea salts, kelp and algae extracts leaves hair soft, healthy looking and easy to manage. Made in USA.