Three benefits for a deep clean. 1. Protection (Cavity protection). 2. Whitening. 3. Freshness. Unique formula provides 3 benefits with regular brushing. Cavity Protection: Helps prevent cavities. Whiter Teeth: Helps remove surface stains. Fresh Breath: Helps prevent bad breath (with regular brushing). Save Water: Turn off the tap while brushing. Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness. Recycle empty tube with cap on.