Misc: Freshness that lasts for hours! www.colgate.com/maxfresh. Gluten free. Bursting with freshness that lasts for hours! Invigorates your brushing experience and leaves your breath feeling fresh for hours. Fights cavities. Whitens teeth. Freshens breath. Save Water: www.colgate.com/savewater. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! Made in Mexico.