America's favorite popcorn brand (Smartfood is America's No. 1 selling popcorn brand based on 2013 retail sales data from Information Resources Inc.). Guaranteed fresh until printed date. New & improved! And now with more real butter flavor. No artificial colors, flavors or preservatives. 100% whole grain. Gluten free. Questions or comments? 1-800-924-5654 weekdays 9:00 am to 4:30 pm Central Time. When Smartfood launched in 1985, it was with one very smart idea: Create great tasting popcorn with quality ingredients. You can taste a passion for popcorn in all the delicious varieties of Smartfood created since. We believe in air-popping our popcorn for a light & airy crunch and incredibly buttery flavor. The result is delicious, mouthwatering popcorn without any artificial colors, flavors or preservatives. 100% whole grain. No MSG. Be sure to try all the delicious varieties of Smartfood popcorn. Visit smartfood.com and facebook.com/smartfood.